Below are 5 useful tips you can use when deciding on a functional design.

1. The power of the first impression

Your home page is your company's business card. This is where most visitors enter your website. The place to convince your potential customer to look around on your website.
Make sure you can clearly see at a glance what you do, who you are and what sets you apart from others. A catchy photo or illustration can already have a great effect. Visually, it is important that the design matches the corporate identity of your company or organization. The following tips go into more detail for a functional design.

Did you know that three-quarters of your Web site visitors do not scroll down? Therefore, keep texts short and sweet. Put important information at the top of the homepage. Have a clear division of chapters and work with headings in the text.

2. Navigation menu

In addition to a stimulating homepage, it is important that the navigation menu be clear. Functional design takes precedence over form here. Most visitors view a Web site from top left to bottom right. Therefore, place the menu at the top of the homepage, for example to the right of the logo. Limit category pages to a maximum number of 6 to 8. This way, the menu bar does not become too full and remains uncluttered. If necessary, you can choose to add a so-called "dropdown" menu under a specific category.

3. Color use

Use the existing colors of your corporate identity in the design of your website. This way you create unity and confidence. Limit the number of colors and don't go overboard. To distinguish between different chapters, you can, for example, use a light gray neutral background color.
Do you want to stand out with a call-to-action button, for example? Are you thinking of a contact or shopping cart button? Then use a different eye-catching color. Orange is a perfect activating color! You can read more about color usage and shopping cart buttons in this blog.

4. Illustrations

Does your company or product have unique features or benefits (USPs)? Then highlight these with a simple illustration. This way there is extra focus and you have more chance that the visitor sees and remembers this part. A striking color can provide additional focus. On the website flaticon.com you can download many illustrations for free.

5. Sea of fonts

There are thousands of different fonts also called fonts. A font evokes a certain feeling in you. Are you going for businesslike, formal or more playful and informal? Make a clear choice. If possible, choose a font that is used in your logo. Or choose a font that matches it well. A combination of different fonts can work surprisingly well. It creates contrast and contributes to pleasant legibility. Try a different font in the headings. Keep in mind that readability is obviously the most important thing!

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