Email marketing
While other forms of digital marketing are evolving, the question still remains, "Is email marketing still relevant?"
In short, yes. At E-Expansion, we see email marketing as an essential part of a successful digital strategy. How we can help you in the field of email marketing read below!
Emails are an important part of your marketing mix
That's exactly what we think of e-mail marketing. Emails can be used in many different ways. With the right emails, you can easily maintain the relationship with your customers, resulting in returning customers and a higher customer lifetime value. You can also save your customer service a lot of time if you communicate with your customers in the right way after a purchase. In addition, you can also send commercial emails to your customers, giving your sales a nice boost!
Increase sales with email marketing
Email marketing can be a great way to get more sales for your business. When people place an order on your web shop, it is common that they leave their e-mail address for further communication. It is also possible to ask if you can email people with commercial information, such as new products, special discounts or entire promotions on your web shop. Actively mailing them on this can ensure that you can generate a lot of extra turnover. You can do this by encouraging people who have already ordered from your webshop with these commercial mails.
Improve your CRM
You can easily do that too using email marketing. With the right emails, you can easily inform customers about any delays in their orders and how best to use your products. In addition, we can also help set up automatic processes, such as for returns. This way you can help your customers almost immediately, which improves your relationship with your customers and saves your customer service a lot of work!
What aspects are involved?
Email marketing brings together almost all aspects of content marketing and neuromarketing. For example, the title and subtitle of your email is crucial. If you want many people to open your email, you need to make your title and subtitle as interesting as possible without ending up in spam. In addition, the visual aspect of e-mails is very important. Do you have a slick email with the right layout, colors and call-to-actions? Then your email will immediately come across as much more reliable. The text, and the overall idea of your email is also important. What do you want to mention in your email, and with what angle do you want to do this?
Why do we choose email marketing?
We believe email marketing is one of the most essential aspects of online marketing. You can use it to directly inform your customer base, or you can encourage them to make repeat purchases. Regardless of your goal; with email marketing, you can easily achieve it over your current customer base. In addition, emails are an inexpensive form of marketing. We also see high conversion rates with email marketing, which ultimately results in an extremely favorable ROI.
How can email marketing be of interest to my business?
This is a question, which we find difficult to answer on our website. We strongly believe that every company is unique, and that every company should therefore approach its marketing in a different way. For many of our clients, e-mail marketing has proven to be very interesting, but whether this is also the case for your website or webshop, we would be happy to discuss this over a nice cup of coffee.
