offline marketing
More and more companies are focusing on online marketing, but offline marketing is and always will be an extremely effective method of growing your business. If you're looking for offline marketing experts, you've come to the right place. We would love to tell you how we can help you in the field of offline marketing.
What is offline marketing?
Offline marketing is a broad term for marketing activities that do not go directly through the Internet. Offline marketing has been somewhat forgotten by some companies thanks to the rise of the Internet. But that is a huge shame! After all, offline marketing can be an interesting way for many companies to reach the perfect target group; so too for your company.
In fact, offline marketing has some examples, compared to online marketing, that you might not think of so quickly. For example, with offline marketing you have a much better chance of getting noticed. In the online landscape you are very often confronted with advertisements, while in the offline landscape this is much less. This gives you as an advertiser the chance to really stand out and get your message across easily.
What offline marketing strategies are there?
Offline marketing is a hugely broad concept, and something that should be different for every business. Therefore, we cannot simply say that there is one perfect strategy for offline marketing. However, there are some main rules, which we are happy to help you with. For example, focusing on word-of-mouth advertising can be very beneficial. After all, people are more likely to take tips from friends or family than from an obvious advertisement. In addition, rewarding repeat purchases, for example in the form of a stamp card, is an interesting way to increase customer lifetime value.
TV & radio
TV and radio may not be the first forms of offline marketing you think of. Although many people watch TV and radio, many see it as a form of online marketing, rather than offline marketing. However, TV and radio fall under traditional media, and therefore under offline marketing. TV and radio are still used daily by millions of Dutch people, so the chance that you can find your target group on them is very high. A unique and original commercial will appeal to many people, and can ensure that more people will talk about your brand.
Billboards & banners
Bilboards and banners you will often come across in your car or on your bicycle. And for good reason, too. Billboards and banners are valuable forms of offline marketing and can help you reach a regional target group particularly well. However, the perfect billboard advertisement does not come overnight. There are many things to consider before you can make it a success. Thanks to our extensive experience with this, we can make sure that you can perfectly appeal to your target group with the perfect billboard.
Print marketing
Print marketing can be an extremely effective way to reach your target audience. It allows you to be even more targeted and also allows you to easily measure the results. Choose newspapers or magazines, for example, to announce your product, or let your customers know you're thinking of them through a card? It's all possible with print marketing, and with our extensive experience in this area, we are sure we can address your target audience in the perfect way!
Sponsorship
Sponsorship is another well-known form of offline marketing. With sponsorship, you are not directly targeting yourself for commercial gain. It is an opportunity for businesses to give something back to their community, for which people can see their brand name or logo somewhere in return. This comes up a lot with local sports clubs, and sponsorship starts from hugely low amounts. Want to pick up sponsorship bigger in your offline marketing mix? That's possible too! We are happy to help you close deals between your company and major national events, as we have done many times in the past.
Why you should apply offline marketing within your business
Offline marketing has many advantages over online marketing. For example, offline marketing allows you to stand out better, and you have the chance to deliver a more personal message to your target audience. It is also a great way to spur repeat purchases, and you can use word-of-mouth as an important part of your marketing mix.
Offline marketing can do a lot for businesses. Whether this is also the case for your company remains to be seen. We are happy to discuss the possibilities in the field of offline marketing for your company over a nice cup of coffee. During an introductory meeting we would like to learn about all aspects of your company and actively consider what is possible.
