Online marketing
Do you want to grow your business? Then online marketing is a possible solution to your issue! At E-Expansion, we specialize in all aspects of online marketing. From content to technical support and from strategies to implementation. At E-Expansion you will be helped from A to Z in the field of online marketing.
What is online marketing?
Online marketing is an umbrella term for all the efforts a business can make online to gain more customers. However, online marketing is not the same for any business. Each company is unique, and so is each company's marketing. At E-Expansion, we are therefore happy to talk with you to see which forms of online marketing best suit your company.
Online marketing strategy
Before we start implementing online marketing activities, we want to have formulated an online marketing strategy. Many entrepreneurs underestimate the importance of having a well-thought-out online marketing strategy. With an online marketing strategy you have a foothold, and you make sure that all marketing activities fit together at all times. This way, your company radiates professionalism and reliability, which ultimately ensures that you will achieve better results.
To formulate a marketing strategy, we use various analyses. These analyses help us, to find the right strategy for your company. In the end, we will provide you with a concrete online marketing strategy, which you can see as the guideline for all online marketing activities for your company.
Conversion optimization
Many agencies focus on increasing your company's reach or revenue, but we prefer to look at the whole picture. Double your revenue means nothing if your marketing costs go up 400%. The key to ensuring the right ROAS, as well as profit, is to get your conversion optimization right.
This process is enormously broad, and there are lots of different tricks to increase your conversion rate. All in all, we are going to make your website or web shop more effective, in order to better generate new leads and welcome customers. These actions do not directly impact the number of visitors that come to your website, but they do impact its effectiveness.
Search engine optimization (SEO)
When you think of online marketing, you quickly think of Google marketing. SEO and SEA together account for more than 80% of website visitors. It is therefore very important to get your SEO and SEA right. SEO and SEA are our specialties, and they are online marketing activities that cost you virtually no money. To improve your SEO, we will look at which keywords your business fits. Once we have this in order, we will do everything in our power to ensure that your website or webshop will rank higher on Google for these words. This does not only mean that we will create content for you, but we will also look at link building, website structure and technically improve your website.
Search engine advertising (SEA)
SEO is the organic way to bring in customers through search engines, but SEA also allows you to easily advertise on various platforms. However, setting up the SEA of a webshop or website can be a difficult process for many entrepreneurs. That is why it is useful to hire SEA experts, so you can get the full potential out of your website. With a combination of different forms of advertising, such as Google Shopping and Google Display, we will make sure that your business experiences the best possible growth, regardless of your budget.
Email marketing
One form of online marketing often forgotten by business owners is e-mail marketing. With e-mail marketing you can improve the entire process for customers, thus boosting your CRM. Think of perfectly slick emails for order confirmations, instructions for your products, or informative updates about your business. If your emails are in good order, customers are more likely to come back to your company. Indeed, good communication is an aspect that is highly valued among customers, and an important part of providing good service.
Want to make additional sales with email marketing? That too is possible! In fact, you can easily send your existing customer base newsletters or other automated campaigns via email. So you can easily make one-time customers, loyal. A benefit you can enjoy for years to come!
Social Ads
Another well-known form of online marketing is social media marketing. Social Ads can be an interesting way to grow your business and advertise your product. The advantage of Instagram and Facebook advertising, for example, is that you can specify very precisely who will see your ads. For example, you can do this regionally, or based on consumer interests. You can also start advertising with Social Ads for low amounts. But how can you set this up and what makes the perfect social media ad? These are questions we are happy to help you with, if you are looking for help with your social media marketing!
What online marketing can offer your business
In short, online marketing can offer a lot to any business. Regardless of whether you are a webshop, restaurant or plumber. With online marketing you can easily reach an extremely specific target group, and you can easily analyze all the data you collect with it, in order to ensure constant improvement. Which form best suits your business, we will gladly discuss over a cup of coffee, but one thing is certain. We can make your business grow, thanks to our years of experience in online marketing.
