SEA - Search engine advertising
Did you know that 80% of your website visitors find you through search engines like Google? Optimizing your website or webshop for search engines is the best way to generate more traffic quickly. Are you using SEA in the right way? Then you can target your website or webshop specifically to your target group and get more visitors to your website!
- Directly visible at the top of Google
- Targeted ads for your audience
- Data-driven campaigns with a focus on conversion
Our working method
- Introduction
- Strategic session
- Strategy
- Getting Started
- Further development
What exactly is SEA?
- Fast growth through paid search results
- Perfectly combined with SEO
- Directly measurable results
Search engine optimization or search engine advertising?
Search engine marketing is the term for both search engine optimization and search engine advertising. We are happy to explain the difference between search engine optimization and search engine advertising:
Search engine advertising with Google AdWords (Google Ads)
Using SEA, you can market your products or services easily and clearly to people who are actively looking for them. With SEA, you pay for every visitor to your website. What you pay depends on many aspects such as your industry, but also the performance of your ad.
Search engine optimization (SEO)
With this you try to get higher in Google by making (free) adjustments to your website or webshop. Think of improving or adding text, improving the website structure, link building and technical improvements to the site.
Competition
More and more companies are investing in search engine advertising. This makes it increasingly important to work strategically and optimize campaigns continuously.
- Stay visible among your competitors
- Continuous optimization for better performance
- Strategic anticipation of search behaviour
Companies that do not invest in SEA run the risk of becoming less visible in search engines.
SEA advantages
Good SEA campaigns ensure that you reach your target group in a targeted way and are directly visible at the top of Google.
- Direct visibility in search engines
- Local and international targeting
- Insight through data and analysis
By continuously improving campaigns, SEA can contribute to growth and higher conversions.
Busy with SEA and website optimization? Stay alert!
There is a lot of information available about search engine optimization and website optimization. A search in Google like 'SEA' , 'search engine advertising' and 'website optimization' results in more than 1 million search results. From this huge amount of information and SEA tips, it appears that:
- The rules for SEA are constantly changing.
- 'Wrong' SEA ads are punished.
- Google regularly changes its SEA algorithm.
- Local SEA is more important than ever.
- The combination of different forms of SEA works very well.
Proud of our success stories
Frequently asked questions about SEA
What exactly is SEA?
SEA stands for Search Engine Advertising and means advertising in search engines such as Google to become visible immediately.
What is the difference between SEO and SEA?
SEO focuses on organic findability, while SEA uses paid advertisements to generate traffic faster.
How quickly do you see results with SEA?
Often almost immediately, because ads can appear at the top of Google as soon as a campaign is active.
Is SEA suitable for small companies?
Yes, campaigns can start with smaller budgets and be scaled up as results improve.
Why combine SEA with other marketing channels?
Because SEA together with SEO, social ads and marketplaces can provide more visibility and better conversion results.