Marketplaces partner
More and more people are choosing to do all their online shopping with a party like Bol.com or Amazon. Many brands are already active on this, but how can you easily get your webshop into Bol.com or Amazon? We have a lot of experience in this and have already done this for many other brands. We are happy to help you as a specialized marketplaces partner.
What is a marketplace?
Advertising on digital marketplaces is booming. Examples include Marktplaats, Bol.com and, recently, Amazon. An online marketplace is an e-commerce platform, where third-party sellers can post and sell their assortment. The transactions are carried out by the marketplace, and they will also require you as a company to comply with their terms and conditions, in terms of shipping, returns and complaint handling. Partly because of this, marketplaces are very popular; for many consumers it adds confidence to an online purchase.
Globe
Bol is the most popular online marketplace in the Netherlands and Bol.com is also starting to grow in Belgium. On Bol.com you can go for almost everything, so as an online shop it can be interesting to place your products on Bol.
Before you do this, however, it is important that you do it with the right thought behind it. Is your target group active on Bol, can you meet the conditions of Bol and what extra costs does this give you? For most companies it is interesting to sell products on Bol, but if this is also the case for you, we like to discuss this over a nice cup of coffee.
Amazon
Amazon is similar to Bol.com in many ways. It is the world's most popular online marketplace, and like Bol.com, as a consumer you can go to Amazon for virtually any product. This also makes Amazon so attractive to consumers, and therefore also to businesses. Amazon is not yet the largest marketplace in the Netherlands, but especially if you have international ambitions with your business, Amazon can be an excellent place to start, for example in Germany or France. Even as with Bol.com, you will have to meet some of Amazon's conditions, but it is often the case that most companies can do this effortlessly.
Growing organically on marketplaces
On marketplaces, you also have to deal with your organic findability. It works a little differently from Google, but the main rules are similar to SEO. For example, your title is very important, as are subtitles in your product description. If you have your title and product description in order, there is a good chance that you will rank reasonably high on marketplaces. Other aspects that help are a good company score according to marketplaces rules, customer reviews and sales.
Advertising on marketplaces
In addition to growing organically on marketplaces, you can also choose to advertise on marketplaces. We at E-Expansion help you from A to Z with marketplaces, so we can also help you advertise on Bol.com or Amazon. Advertising on these platforms can give you the following benefits:
High conversion among visitors
The conversion rate on marketplaces ad is very high. This is due to the intention of marketplaces users. People who look something up on Bol.com or Amazon are most likely to quickly close a purchase for this product. Does your ad appeal to them, are your benefits, price and reviews from previous customers correct? Then chances are that a new visitor will also proceed to purchase!
Visual ads
Ads on Bol.com or Amazon you can make very visual. You have a thumbnail picture, which you can be very creative with. For example, choose to put in USPs, or make sure your ad stands out with some unique colors. In addition, you can also make the title on marketplaces very long. This way you can immediately mention the biggest advantages of your product.
Advertising with a flexible budget
Marketplaces also allow you to advertise with hugely flexible budgets; you can do this with as little as a few dollars a day. This allows you to try out ad campaigns carefully and scale them up when they are popular. You can also choose to reduce your advertising budget within seconds, just in case you want your online marketing focus elsewhere.
Short customer journey
Finally, the advantage of advertising on marketplaces, or selling on marketplaces in general, is that customers undergo an extremely short customer journey. As a customer, you search for the product you want. Does a customer then click on your ad? Then, unlike Google, he doesn't have to go through your website to find the right products. This already happens on the marketplace itself, so when customers are confronted with your advertisement, they are already so far along in the customer journey that they are more likely to make a purchase.
