Conversion optimization
More visitors is not always the solution. Often, the biggest profit lies in improving what is already there. With conversion optimization we help you to get more results from your website or webshop, without extra advertising costs.
- More inquiries or orders
- Better user experience
- Smart optimizations with direct effect
Our working method
- Introduction
- Strategic session
- Strategy
- Getting Started
- Further development
At E-Expansion we approach conversion optimization as a strategic tool to get more results from your website.
- Analysis of user behavior
- Optimization of structure and content
- Continuous optimization
What does conversion optimization entail?
The definition of conversion optimization, also known as "conversion marketing," is optimizing your online conversions. Now you could have found this in the big Van Dale, but what does conversion optimization really mean? What we do for this is take a critical look at different points on your website or webshop. There are some points that can boost your conversion, but there are also many aspects, which you as an entrepreneur might not even realize, that prevent visitors from converting.
A higher conversion rate means more conversions
What we mean by a conversion is a desired action that visitors do on your website or webshop. This could be, for example:
- A request for quotation
- An order
- A phone call
- An application to a program
- A subscription to a newsletter
All these types of conversions can be measured in Google Analytics. The average conversion rate for lead generation is around 1% and for webshops between 1% and 5% (depending on the situation). This means that 1% to 5% of your visitors end up making a purchase. The question is, however, how to make this percentage as high as possible at your webshop.
Why is a conversion rate important?
The conversion rate is, in our opinion, perhaps the most important statistic of web shops and websites. It shows you what opportunities there still are, to realize a growth in your sales for free. With some simple adjustments, in the field of neuromarketing, we can ensure that your conversion ratio goes up. By focusing on conversion optimization you will have the same number of visitors on your website, similar marketing costs, but you will end up with more customers and more sales!
How can we optimize your conversion rate?
This is very difficult to say. Every website is unique, which is why it is important that we take a close look at your website. This way we can map out all the positive points that are already active on your website, and we can also see where there is still room for improvement. This is different for every market and for every company. For example, your website needs to appear reliable to increase your chances of conversion, but this should not be at the expense of your corporate identity or branding. To find the exact balance in this and to discuss the possibilities in the field of conversion optimization for your webshop or website, we would like to get acquainted over a nice cup of coffee.
How high is your conversion ratio?
Are you aware of how high your current conversion rate is? And would you like to improve it further to get even more results?
Improve conversion?
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Frequently asked questions about conversion optimization
What exactly is conversion optimization?
Conversion optimization is improving your website or webshop in order to get more visitors to take action. Think of a request, order, subscription or phone call. The goal is to get more results from existing traffic.
What do you mean by conversion?
A conversion is a desired action that a visitor performs. This can be for example:
request a quote
an order
one phone call
a newsletter subscription
sign up for a program
Which conversions are important differs per website and objective.
Why is conversion optimization so important?
Conversion optimization ensures growth without extra advertising costs. With the same number of visitors, you get more requests, customers or sales. That makes it one of the most efficient ways to grow online.
What is a good conversion ratio?
A good conversion ratio differs per industry and type of website. On average, it is around 1 percent for lead generation and between 1 and 5 percent for web shops. The most important thing is how we can improve this percentage step by step.
How do you know where improvements are needed?
We start with an analysis of user behavior. We look at data, structure, content and user experience. This is how we discover where visitors drop out and where there are opportunities to increase conversions.