Google shopping
Many people spend a long time doing it; shopping online. Google Shopping makes this many times easier. At the top of Google appear the searched products, with image, price and other information from some websites. Do you click on this? Then as a consumer you go directly to the product in the webshop, ready to order. A way of bringing in conversions, without many steps. This is why Google Shopping is an increasingly popular form of SEA.
- More visibility for your products in Google
- Direct purchase intention from searches
- Optimized for maximum ROAS
Our working method
- Introduction
- Strategic session
- Strategy
- Getting Started
- Further development
What is Google Shopping?
- Products directly visible in Google
- Fast route from search to purchase
- Ideal for webshops with growth ambitions
What should you pay attention to with Google Shopping?
An effective Google Shopping ad requires the right product images, clear titles and a strong pricing strategy. Because you have limited space in an ad, each element must be chosen strategically. By focusing on distinctive images and clear USPs, you increase the chances that customers will choose your product.
Google Merchant Center
In Google Merchant Center you manage your product feed and ensure that the correct product information is forwarded to Google Ads. This way your products are automatically linked to relevant searches. A well-designed Merchant Center environment helps to make ads more relevant and drive more quality traffic to your webshop.
The benefits of Google Shopping
Google Shopping offers many advantages for both consumers and business owners. Visitors immediately see images, prices and product information, which helps to make a choice faster.
- Products directly visible in Google
- Fast route from search to purchase
- Ideal for webshops with growth ambitions
Because customers go directly to the product without distractions, Google Shopping can contribute to higher conversion rates and better results within SEA.
Proud of our success stories
Frequently asked questions about websites
What exactly is Google Shopping?
Google Shopping shows products with image, price and store information directly in Google, allowing users to quickly click through to a webshop.
Is Google Shopping part of SEA?
Yes, Google Shopping is a form of Google Ads and falls under search engine advertising (SEA).
What do you need to start with Google Shopping?
A webshop, a product feed and a Google Merchant Center account are needed to show ads.
Why does Google Shopping work well for webshops?
Because users already search products with purchase intent, the chances of conversion are often higher than with other types of ads.
How to combine Google Shopping with other campaigns?
Many companies combine Shopping with Search and Display campaigns to reach multiple stages of the customer journey.