What is Google Shopping?

Google Shopping is one of the many forms of Google Ads, also known as SEA, that currently exist. Combining Google Shopping, with keyword ads, for example, can be a great way to optimize your online conversion. However, creating the right Google Shopping ad is not easy. You want to give the right information to customers, use the perfect photo and display your price in the best possible way. But you don't have too much room for this. This can make Google Shopping difficult to set up yourself.

What should you pay attention to with Google Shopping?

Google Shopping consists of several aspects. The right ad follows the same main rules. The picture of your product should stand out from the other products in the listing, and the dimensions should be right everywhere; both on desktop and mobile. In addition, the short title you can give your product must be short and to the point, and ideally include a USP of your product. Finally, it is important that the price of your products is displayed in the best way. For example, is it more interesting to advertise a product that has free shipping, or is it more interesting to create a bundle for Google Shopping?

Combining Google Shopping

As mentioned earlier, Google Shopping is a part of SEA. This broad term covers all ways of advertising on Google and other search engines. One way to increase your ROAS, and improve your conversion optimization, is to combine these different forms of SEA with each other. We see that Google Shopping in combination with Google Search and Google Display, for example, can work very well. Here it is important that everything is done in the right house style, so that your company has the right image on potential customers.

Google Merchant Center

In Google Merchant Center, you can set up your Google Shopping ads. When you create a Google Merchant Center account for your business, you provide information about the products you sell in your online store. As soon as someone searches for one of your products on Google, the most relevant ad will be shown. This way, potential customers reach your webshop and can proceed to purchase immediately, and without distraction.

The benefits of Google Shopping

Google Shopping can offer webshops many advantages. For customers it is very clear which products are available for their search. Thanks to the pictures you can set up, people immediately have an idea of the design of your products. The price that is displayed also lets consumers easily set filters based on their budget and because of the title people can also already read some unique benefits of your products. All in all, Google Shopping is hugely user-friendly for consumers, making it a big deal in the SEA field. For you as a business owner, it also offers you many benefits:

• High purchase intent among website visitors.
• Generally lower costs and higher ROAS.
• Great visibility for your products.
• A conversion without much navigation or distraction. Your customers can easily proceed to purchase.