Every day the number of searches in Google via cell phones increases. Therefore, a mobile-friendly website or online store is a must.
Back in 2015, for the first time, more searches were placed in Google via smartphones than via desktops. Is your website already mobile-friendly? Here are 5 tips in advance.
1. Responsive design
Online purchases are also being made more and more via smartphones. Many web shops currently receive more than 50% of their visitors via mobile devices.
It is therefore a requirement that your website is mobile responsive. This means that you "scale" your website to the size of the mobile device.
2. Navigate
On a desktop, you have more space to use for text, action buttons and images. Your eye often navigates from left to right and then further down. A smartphone or tablet obviously has less space for this content. As a user, you usually scroll down quickly. The design of your responsive website should take this into account. Place the familiar "hamburger menu" at the top. More and more people are becoming familiar with the menu icon. It automatically saves a lot of space and allows you to properly display and hide all categories. Extra tip: Make the menu scroll with you. That way you can always access the menu.
3. Fonts and headings
To maintain good readability, it is recommended that the font size be no smaller than 14 points. This will keep the text easy to read. Also, place headings above the written paragraphs. That way you keep an overview, which in turn benefits the user experience. Try not to make the texts too long. Do you have a piece of (informative) text? Then choose a 'Read more' icon.
4. Avoid distractions
In addition to a clear layout and "page-scroll," it is important not to put too many distractions on your Web site. Avoid pop-ups that are too large. This can cause irritation resulting in a departing visitor. Also, try to be consistent in the construction and structure of the pages. This will make the visitor feel familiar. This way you will keep the visitor stuck on your page and prevent a high 'bounce' percentage.
5. Mobile-friendly website speed
Google has used mobile speed as the standard for your website's ranking factor. Very logical since most search traffic already comes from mobile devices. Images that are too large (in KBs) are disastrous for the speed of your website. Therefore, make sure the images are compressed or reduced in size as much as possible. Create a separate, smaller banner image for the mobile website. This image is loaded only when the visitor surfs from a mobile device. For the desktop variant, use a larger sized banner. After all, the screen is also a lot larger and you don't want to count pixels in your image.
In summary, nowadays it is a requirement that your website be mobile-friendly. First and foremost for the visitor to your website. After all, you want to provide a clear view and experience. Secondly, your mobile-friendly website is good for indexing in Google. Want to know if your website is mobile-friendly? You can test it here. Of course, the E-expansion specialists will be happy to help you optimize your website or webshop!
