Corporate design
Having a consistent corporate identity is hugely important to your company's brand identity. A corporate identity should be recognizable and unique so that people easily associate it with your business. Want to have your corporate identity designed by experts? Then we would love to help you, so you have the perfect corporate identity for your business!
The importance of a unique corporate identity
Having a unique corporate identity is hugely important. Having your corporate identity designed is therefore not a crazy idea. As corporate identity designers, we have a lot of experience. It is important that the brand identity is clearly reflected in the corporate identity of your brand. This is because the corporate identity is one of the most important aspects of your brand identity, and if you use your corporate identity consistently, you can reap many benefits.
A clearly recognizable and consistent corporate identity ensures that people will easily recognize your brand. The question "What is this brand?" or "What does this company sell?" will be a thing of the past if you know how to set up your corporate identity properly. Having a corporate identity designed can help tremendously with the feeling of recognition.
Do you choose to have your corporate identity designed by E-Expansion? Then you're going to receive a corporate identity manual from us, so you can easily implement your corporate identity in all facets of your business.
The elements of the perfect corporate identity
Many people think that having a corporate identity designed means the same thing as having a logo designed, but that is not so. A logo is an important part of the perfect corporate identity, but it includes much more. In addition to the perfect logo design, we will also pay attention to the following points when designing your corporate identity:
Core values of your company
Are you choosing to have your corporate identity designed by E-Expansion? Then this is one of the first things we put on paper. The core values are perhaps the most important part of your company.
More and more customers want to know which company they are buying a product from, and the core values, and mission and vision, are then hugely important. With the right mission and vision, you will get your message across and attract the right target audience. Are you not specific about this, or do visitors find it difficult to understand your core values? Then chances are they will be gone.
Fonts
The typeface you choose for your brand may not seem important, but it can bring you many benefits. Therefore, having a corporate identity designed at E-Expansion always includes the typeface that we feel suits your brand identity. The consistent use of a certain font, ensures that people will recognize it and gives a reliable feeling to many customers.
Tone-of-voice
The tone-of-voice is a big part of your corporate identity and hugely decisive in a company's brand identity. Do you go for a formal or informal approach? Do you address people with you or with you? Do you take a direct approach, or do you prefer to tell a story with your communications? Important choices to make, when having your corporate identity designed or creating it yourself.
Images
The images you use are also crucial to your corporate identity. Now of course we don't recommend that you choose from a few pictures for all your communications, but the style of the images can be very important. For example, choose the same background, way of photographing or focus on similar details for your different products.
Colors
Finally, we will also look to provide some different color palettes. Having a consistent color palette can be very important for businesses. Do you opt for a main color, like globe, Albert Heijn or Netflix, or do you prefer to go for a more extensive palette, with many different colors, like Google, Microsoft or Ebay?
