Afbouwhuys: rebranding and new website for the most beautiful finishing company of NL
The challenge
Afbouwhuys operates as an umbrella finishing contractor with various disciplines under one roof. In practice, this meant a lot of expertise, but to the outside world a clear, recognizable identity was lacking. In addition, the existing website was mainly informative, with no clear focus on conversion or project experience.
The question to us: develop a brand that exudes trust, emphasizes the collaboration between the labels, and at the same time performs commercially stronger.
The approach
We started with the foundation: positioning. Afbouwhuys had to feel like one party with an overview, expertise and clear agreements. No noise, no marketing language, but a down-to-earth, professional image that fits the sector.
From this basis, we developed a new visual identity. The logo became sleek and recognizable, with a powerful use of color that immediately stands out but also remains professional. We recorded everything in the brand book: typography, use of color, visual style and tone of voice. This ensures that all communication from website to printed matter is consistent.
"What made an immediate difference for us is that E-Expansion didn't just look at the design, but at the whole. They understood how we work as an organization and translated that into a brand and website that really fits. Everything fits together now: from appearance to how we present our projects and receive requests. That inspires confidence, both internally and towards our clients."
- Richard Kraan, Commercial Director Afbouwhuys
Website & photography: projects central
The new website is built entirely around two goals: presenting projects strongly and stimulating requests for quotes.
Projects play a leading role in this. Through high-quality photography and a calm, clear structure, visitors immediately get a good idea of the level of workmanship. No long texts, but visual conviction supported by clear context.
We deliberately chose:
- Large, image-driven project pages
- Logical structure per sector and expertise
- Quick access to relevant references
- Clear call-to-actions towards an offer
The photography fits seamlessly with the brand identity: warm, realistic and focused on detail. With this, we show not only what Afbouwhuys makes, but especially how it feels.
Result
With this rebranding, Afbouwhuys stands as one strong brand in the market. The website actively supports bringing in new requests, while the projects are presented in a way that inspires and convinces.
The difference is in the combination: a clear positioning, a consistent visual identity and a website that is not only beautiful, but also works.
Exactly as Afbouwhuys itself operates: well thought-out, clear and result-oriented.
