Dryly: a playful rebranding developed in a migration from WooCommerce to Shopify
Photography that inspires confidence
Good products require strong images. We provided both product photography and mood photography that show what Dryly does and why it works. Images that do not shout, but reassure. They give context, strengthen the story and provide recognition throughout the website. From product page to campaign image: everything fits visually and content-wise.
Socials that grab attention
On social media, we focus on strong creatives and targeted Meta ads that stand out without losing their credibility. Content that responds to recognizable situations and simultaneously stimulates action. Product videos play an important role in this: they show at a glance how Dryly helps, lower the threshold and build trust with a new target group.
One story, also offline
Dryly's brand experience doesn't stop online. We translated the image to offline media such as flyers, banners and newspaper articles. No loose promotional material, but means that exude the same calmness, clarity and reliability as the website. In this way, all channels reinforce each other and the brand remains recognizable wherever you encounter it.
"The collaboration with E-Expansion really made the difference for us. The migration from WooCommerce to Shopify was not only technically strong, but above all strategically well thought out. From then on, we really started scaling up online.
What struck me most was how they tackled SEO. We now have a dominant presence in the pee-wee niche, with visibility on all major search terms. This is directly reflected in the number of visitors as well as in the quality of requests.
In addition, the new design has had a huge impact. The website is clear, user-friendly and helps parents make the right choice quickly. The entire purchase process feels logical and approachable, which directly contributes to our conversion rate.
E-Expansion does not think in individual solutions, but in growth. And that is exactly what we achieved."
- Jeroen Wijnen, Director Dryly
SEO market dominance in a niche
With a strong SEO strategy, we built towards complete market dominance within the soother-niche. By cleverly bringing content, technology and structure together, Dryly structurally conquered top positions in search engines. No temporary spikes, but a sustainable foundation that continues to provide relevant traffic, high visibility and a solid lead over the competition.
Website ready to scale
The foundation started with a careful migration from WooCommerce to Shopify, completely without SEO loss. Based on a custom Figma design, we developed a webshop that feels clear, navigates logically and exudes trust.
The site is multi-language and multi-currency proof, making it ready for international growth. Cleverly designed product pages with peeking package configurators make it easy to put together the right product, while everything is technically built in such a way that speed and ease of use are paramount.
