B&C Custom Bracing: Rebranding & Website
B&C Custom Bracing provides custom-made braces, with each product tailored to the individual wearing it. That personal craftsmanship wasn’t coming across well online. The old website no longer reflected what the company stands for and offered too little room to grow. It was time for a rebranding and a new website that truly does the brand justice.
Design in close collaboration
When rebranding, the end result must feel like it came from the client themselves. That’s why E-Expansion developed the web design in collaboration with B&C Custom Bracing. Through several rounds of collaboration, we translated the new brand identity into a design that is professional and accessible, and that reflects the care and precision of their custom work. The result is a website that truly suits B&C.
Custom-built in WordPress
Just like B&C’s products, the website is also custom-built. We built a custom WordPress website without a standard theme that would limit the design. This provides complete freedom in design and functionality, and the B&C team can easily manage the content themselves.
Now live with a strong SEO foundation
A new website shouldn’t compromise existing search engine visibility. That’s why our SEO team thoroughly reviewed the site structure before a single page was built. The page structure, navigation, and internal linking structure are designed so that search engines can easily understand the site and visitors can quickly find what they’re looking for. As a result, the website went live with a solid SEO foundation, ready for further development.
The result
B&C Custom Bracing now has a brand and a website that reflect who they are: skilled, personal, and reliable. A modern, self-managed website, designed both technically and in terms of content to drive growth in search results.
