Undiemeister: a migration from Magento to Shopify with a profitable redesign
Branding with focus
A strong brand requires a strong foundation. We developed Undiemeister's branding, with an updated logo, a clear brand book and clear guidelines for image and tone of voice. This created a consistent look and feel that rings true everywhere: from webshop to campaign and from online to offline.
Design and product presentation with a focus on conversion
Based on an extensive custom Figma design, we built a webshop that combines tranquility, overview and brand experience. New product images and a photo shoot directed entirely by E-Expansion ensure a consistent and premium look and feel. The CRO-optimized product pages are set up with color swatches, multipacks and smart sales triggers, making choosing easier and increasing conversion.
"What E-Expansion has done for Undiemeister goes far beyond just a new branding or webshop. They have built a foundation that is right on every level: visual, technical and commercial.
The peace and clarity in the webshop, combined with smart CRO choices, make it simple for our customers to choose and demonstrably increase conversions. At the same time, our brand identity has finally been consistently implemented everywhere, from product presentation to campaigns.
What really makes the difference for us is that everything is connected: branding, performance marketing and SEO constantly reinforce each other. We saw this immediately during Black Friday, where we broke through the 1 million euro sales barrier. But more importantly: we now have a scalable foundation in place with which we can continue to grow internationally."
- Patrick Breedveld, Manager Undiemeister
Marketing that grows with the brand
Through social creatives and ads, newsletters and offline media such as flyers, banners and newspaper articles, we built visibility and recognition. All from one clear brand identity.
During the Black Friday monthly campaign in November everything came together and Undiemeister realized over 1 million euros in sales! The result of timing, scalability and a webshop that was ready for peak load.
SEO as an engine for international growth
With a monthly SEO optimization growth plan, we worked structurally on visibility and relevant traffic. By deploying landing pages, blogs and technical optimizations, traffic grew not only in the Netherlands, but also in Germany and France. No isolated actions, but a sustainable approach that continues to contribute to growth.
