Riverwood: A Complete Migration from Shopware to Shopify
Riverwood Petfood: From Shopware to Shopify
Riverwood Petfood, a brand of premium dog and cat food, ran into difficulties with Shopware. The technical capabilities were limited, adding new features required significant development work, and the platform did not offer a future-proof foundation for further growth. E-Expansion therefore migrated the online store to Shopify.
The migration was more than just a technical move. The team began with keyword research and, based on that, restructured the menu and the site’s architecture, incorporating a mega menu that guides visitors to the right product more quickly. In addition, an SEO-optimized blog was added. Precise redirects from all old URLs ensured that the site’s established search visibility was maintained.
Complete SEO Migration
The new online store also made strides commercially. Volume discounts encourage larger orders, and subscriptions allow customers to automatically reorder their pet food, which works well for a product they purchase regularly anyway. Smart UX elements, such as a free shipping bar and a sticky “Add to Cart” button, make ordering easier and increase the average order value.
The result is an online store that’s easier to find, can be managed independently, and can grow alongside Riverwood without high development costs.
The migration began with keyword research. Based on that, the team restructured the menu and the site’s layout, incorporating a mega menu that directs visitors straight to the right product category. All old URLs were set up with precise redirects to preserve the site’s established search visibility. In addition, an SEO-optimized blog was launched with content that addresses the questions dog and cat owners actually ask, in both Dutch and English.
From a commercial standpoint, the store now offers volume discounts and subscriptions, allowing customers to have their pet food automatically reordered. UX enhancements such as a free shipping bar and a sticky “Add to Cart” button make ordering easier, especially on mobile.
