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Dryly®

Dryly® helps children who suffer from bedwetting. After all, bedwetting can have a huge impact on your child's self-confidence. Because of Dryly's unique and cheerful bedwetting method, 93% of users are dry within 6 to 8 weeks.

The cutest pee alarm on the market

The range of solutions to bedwetting is small, and the ones that are out there are medical-based or boring. The Dryly® bedwetting alarm is designed to be both effective and fun to use.

Branding

With a positive brand comes a cheerful and colorful logo. Dryly®'s logo has a friendly, rounded font and is made up of different colors. This reinforces the positive character of the brand.
Of course, the colors are reflected in the corporate identity, packaging and other visuals.

SEA - Advertising on Google

The conversion rate with Google Ads has increased over +320% for Dryly® over the past 3 years, while the cost per conversion decreased by over 400%. And we are far from finished! We continue to monitor and optimize the campaigns so that the growth can continue even further.

Figures and statistics

A comparison between Q4 2020 vs. Q4 2023.

Click

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CPC

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Sell

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Turnover

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ROAS

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Profit

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Photography

A photography session was organized in collaboration with Newup.design. The result: a colorful imagery in which children radiate self-confidence and fun.

Webshop

E-Expansion runs Dryly®'s website in WooCommerce and handles conversion optimization and marketing/media strategy.

Mobile-friendly

Naturally, a mobile-friendly website was developed. The texts are easy to read on smaller screens and the webshop is clear.

Social media maintenance

Social media requires a consistent style of posts. E-expansion provides weekly posts on Dryly®'s social media timeline. This way, consumers get a professional impression of the brand.

Wondering what E-Expansion can do for your company?