The hotel feel at home
Exceptional bed and bath linens from special weaving techniques and durable fabrics. Premium quality. Stylish minimalist and timeless chic. Maximum durability with innovative constructions. European production, from Portugal and Germany.
Logo & branding
Florrèl stands for luxury and softness. The challenge was to reflect these qualities in the logo and corporate identity.
The result: A custom made logo in a round and friendly font. Calm use of color supports the feeling of luxury and warmth.
Webshop
E-Expansion developed Florrèl®'s custom made webshop with WordPress WooCommerce. This gave us the freedom to realize the design and development exactly to the requirements imposed. In addition, we work daily on conversion optimization, SEO, SEA and think along with the marketing/media strategy and social media strategy.
Socials
Today, a brand can't do without a beautiful feed on Instagram. E-Expansion ensures consistent posts in Florrèl®'s timeline so that consumers stay up to date.
Photography with elegance
A luxurious and durable product deserves attention with photography.
E-Expansion, in collaboration with René van der Hulst, captured the quality of Florrèl. Product photos have been made for the web shop as well as various mood photos that are used in banners.
