Channable
Channable is a tool for feed management and SEA automation. Channable serves as a link between your webshop and the channel where you submit the data feed (e.g. Google Shopping). Through a link with your shop, all your products are loaded into a Channable feed after which you can choose from a wide range of platforms for which you can build a feed. So in fact, you create a completely separate feed from your webshop, which you can also enrich without adjustments to your website.
This is done using rules built via an "If" - "Then" system. This way you can add missing values to your feed. Because a feed is created, you can add both missing fields and new fields to your shop's product information. In short, you have complete freedom to create a feed that fully meets the goals of your shop.
What is a data feed
A data feed is an export file of your shop's product database. In this file, which is usually supplied as .xml, you will find an overview of all the products and information about these products on your website or in your webshop. Think for example of product name, barcode, description, price, stock, shipping costs and so on. After exporting this feed, you can deploy it on a channel where working feeds are offered, such as Google Shopping and Facebook.
Often when creating an export, you find out that the information you have on the website does not meet Google Shopping's requirements for it, or that the feed is incomplete. For example, values are missing. This comes at the expense of the findability of your products and the return you can potentially get from Google Shopping. With the help of Datafeedwatch, you can easily adjust the feed per channel and ensure that you have maximum visibility.
How exactly does Channable work
Getting started with Channable is very easy. You can get started with your data feed in a few easy steps:
- You create an import from a platform of your choice (CMS system, .xml file, Excel file, etc.) load in your webshop's products and product information.
- You check the loaded products and add fields you want to include in the feed. You can also add or remove product fields.
- When your list is complete, choose the channel for which you want to create a feed.
The benefits of Channable
- Easily create a data feed for your web shop
- Avoid unnecessary work by not having to make manual adjustments to your website
- Save costs and stress by creating your own data feed
- Easily enrich your data feed where needed
- Channable offers a wide range of options for further optimization and automation of your campaigns.
Channable via E-Expansion
If you are interested in getting started with Channable, you can choose to do it independently or with the help of E-Expansion. Doing it through us does not mean that the costs will be higher, quite the contrary! We do offer support to properly implement Channable in your webshop so you can quickly start building the right campaigns.
So don't hesitate and contact us to see what options will work best for your webshop....
