Blundstone was founded in Tasmania in 1870, and although it's been a while, the company is still Tasmanian. So a close-knit family business you could say. Its headquarters are in Hobart, Tasmania. Over the years, Blundstone boots have evolved in style, design and technology but the quality standard has never changed. The chelsea boots have the familiar rugged look with two elastic sections on the side. The shoe can be identified by the "pull tags" on the front and back of the shoe. This is an aid to put the shoe on with, but also a hallmark of Blundstone.

Paul Company holds the unique dealership of Blundstone for the Benelux. Paul Company is a company that specializes in introducing new brands such as Blundstone, but also brands that are already known in other countries. The company has been around for more than 20 years and they still enjoy working there. The passion for men's shoes, women's shoes and children's shoes is great. Applying knowledge in practice, cooperation with our customers, quality and above all fun is what sets us apart. We will do anything to satisfy a customer. "Every individual has a pair of Blundstones to match. Whether you love city trips more or your heart is in the outdoor world".

New website for Blundstone

E-Expansion, in collaboration with Paul Company, has developed a completely new website in which the luxury and quality look and feel of the brand is well highlighted. The wish was for a new website with a more modern look and feel to match the new look and feel of Blundstone itself. In addition, it is of course very important that the website is well found within Google so that more sales can be realized.

The entire website is provided with new and correct content and it is fully SEO-optimized by us so that it is easily findable in search engines such as Google. As a result, Google, for example, knows what the pages on the website relate to which benefits the findability. In addition, we have set up various tools from Google, for example, for Blundstone so that we can measure what a visitor is interested in and what steps they take before they finally make a purchase. This data is used by us to further develop the website in order to continuously steer for improved results.

Now that the website for Blundstone has been launched, we are focusing on conversion optimization and content development. We are also working out an appropriate marketing and media strategy to ensure further success for Blundstone.

Are you wondering what E-Expansion could do for your company? Please contact one of our specialists or make an appointment for an informal meeting.