Conversion optimization
Many people think that to sell more online, you need more visitors to your web shop or website. But what if you start looking critically to get more out of the visitors that are now coming to your website? With the right conversion optimization you can boost your business! Want to know more about how we can realize this for your website or webshop?
What does conversion optimization entail?
The definition of conversion optimization, also known as "conversion marketing," is optimizing your online conversions. Now you could have found this in the big Van Dale, but what does conversion optimization really mean? What we do for this is take a critical look at different points on your website or webshop. There are some points that can boost your conversion, but there are also many aspects, which you as an entrepreneur might not even realize, that prevent visitors from converting.
A higher conversion rate means more conversions
What we mean by a conversion is a desired action that visitors do on your website or webshop. This could be, for example:
- A request for quotation
- An order
- A phone call
- An application to a program
- A subscription to a newsletter
All these types of conversions can be made measurable in Google Analytics. The average conversion rate for lead generation is around 1% and for online stores between 1% and 5% (depending on the situation). This means that 1% to 5% of your visitors end up making a purchase. The question is, however, how to make this percentage as high as possible at your webshop.
Why is a conversion rate important?
The conversion rate is, in our opinion, perhaps the most important statistic of web shops and websites. It shows you what opportunities there still are, to realize a growth in your sales for free. With some simple adjustments, in the field of neuromarketing, we can ensure that your conversion ratio goes up. By focusing on conversion optimization you will have the same number of visitors on your website, similar marketing costs, but you will end up with more customers and more sales!
How can we optimize your conversion rate?
This is very difficult to say. This is because every website is unique, which is why it is important that we take a thorough look at your website. This way we can map out, what are all the positives that are already active on your website, and we can also see where there is still room for improvement. This is different for every market and for every company. For example, your website needs to appear reliable to increase your chances of conversion, but this should not be at the expense of your corporate identity or branding. To find the exact balance in this and to discuss the possibilities in the field of conversion optimization for your webshop or website, we would like to get acquainted over a nice cup of coffee.
How high is your conversion rate?
Are you aware of how high your current conversion rate is? And would you like to improve it further to get even more results?
