Marketing strategy
Every company needs a clear marketing strategy. With this, you know how to bridge the gap between the market and the organization and you know exactly how to approach your target group. We are happy to help you define your marketing strategy and how to implement it. We at E-Expansion will help you from A to Z.
A good marketing strategy is crucial!
Before starting to implement online marketing activities, we want to have formulated an online marketing strategy. Many entrepreneurs underestimate the importance of having a well-thought-out online marketing strategy. With an online marketing strategy you have something to hold on to, and you make sure that all marketing activities fit together at all times. This way, your company radiates professionalism and reliability, which ultimately ensures that you will achieve better results.
Making important choices
However, you don't put a marketing strategy on paper overnight. It depends on many variables. We at E-Expansion therefore always start by looking at your company. What is your vision and mission, what and where do you sell and mainly; what makes your company unique? With answers to these questions, we can also carefully start looking at your industry. What do customers expect from similar companies and what are great bonus points for consumers? Where do your competitors excel, and what angle can you use to convince consumers to choose your product or service?
Target
One of the first things we are going to look at is your current target audience. It is hugely important to know what your target audience is, to then know how best to approach them and what benefits are important to them. Therefore, we ask a few questions so that we can determine exactly who these are, and in what ways we can best approach them. This is how we ensure that you can use your marketing budget more effectively.
Sales channels
Where you sell has a lot of impact on which audience you can appeal to. Do you sell online or offline? Do you have one physical store or several? Do you only sell on your own webshop, or also on marketplaces like Bol.com and Amazon? Do you have ambitions to expand into other markets in the future, or do you want to stay exactly where you are? All important questions to determine your marketing strategy.
Advertising channels
In addition, we will look at which advertising channels are interesting for your company. This strongly depends on the communication strategy, target audience and your marketing budget. Is offline marketing very interesting for your company, or should we focus on online marketing, e.g. SEO and SEA? Can social media ads be interesting for your company, or should we focus on repeat purchases, for example through email marketing?
Communications
The form of communication is also a very important part of a marketing strategy. The communication strategy also varies by industry, target audience and it also depends on your personal preferences. Do you prefer a formal and professional approach, or do you prefer to keep it informal and approachable? We are going to give you advice on this, based on your business and target audience, but one main rule applies in all cases. Be consistent in this. This will increase your professionalism and reliability, which will ultimately give you better results.
Analyses we use
When creating a good marketing strategy, we systematically use some analyses. These include customer analysis, competitive analysis and SWOT analysis. These different models help us, to find the right marketing strategy for your company. We will deliver the final marketing strategy in a clear document, so that you can use it as a guide for all future actions and marketing statements!
