SEA - Search engine advertising
Did you know that 80% of your website visitors find you through search engines like Google? Optimizing your website or webshop for search engines is the best way to generate more traffic quickly. Are you using SEA in the right way? Then you can target your website or webshop specifically to your target group and get more visitors to your website!
Setting up the right search engine ad is a true art. After all, you have extremely little text, in which you want to say a lot. E-Expansion has the right specialist knowledge to do this for you. But what are the advantages of outsourcing SEA? What can we do for you? And how do our experts go about it?
What exactly is SEA?
Search engine advertising is the translation of the English term "Search Engine Advertising" and is abbreviated as "SEA. Broadly speaking, SEA involves using the right ads to get noticed in Google.
Next to SEA, SEO, also known as search engine optimization, is one of the biggest sources of traffic on a website or online store. Together, on average, they provide 80% of a website's traffic.
Many people think you have to have huge amounts of money at your disposal, in order to increase visitors to your website or webshop. But with the right SEA and SEO, you can already grow your website tremendously. In combination with other advertising, such as on social media, offline media or marketplaces, your SEO and SEA will become increasingly important. If your brand is findable in many places, it evokes a sense of reliability, which can only benefit your conversion optimization.
Search engine optimization or search engine advertising?
Search engine marketing is the term for both search engine optimization and search engine advertising. We are happy to explain the difference between search engine optimization and search engine advertising:
Search engine advertising with Google AdWords (Google Ads)
Using SEA, you can market your products or services easily and clearly to people who are actively looking for them. With SEA, you pay for every visitor to your website. What you pay depends on many aspects such as your industry, but also the performance of your ad.
Search engine optimization (SEO)
With this you try to get higher in Google by making (free) adjustments to your website or webshop. Think of improving or adding text, improving the website structure, link building and technical improvements to the site.
Watch the competition
The number of companies that are consciously optimizing their website or web shop is still increasing significantly, and their SEA often falls under this. Not only the number of websites, but also the level of search engine advertising is increasing. Websites and web shops that do not invest in SEA will mostly drop out of the online landscape, because the competition is now visible.
SEA = online must-have. What are the benefits?
Good SEA allows you to reach more people in your target audience. By constantly optimizing and improving, we can constantly take your SEA to higher levels. SEA offers webshops and websites many benefits, which is why we are convinced that SEA is necessary to grow as an online business. Some of these benefits are as follows:
- The ability to specifically target your audience.
- Local SEA, in order to increase your conversions.
- Lots of insights into your SEA campaigns.
- Direct visibility on Google.
- The ability to name multiple USPs in different campaigns.
Busy with SEA and website optimization? Stay alert!
There is a lot of information available about search engine optimization and website optimization. A search in Google such as 'SEA' , 'search engine advertising' and 'website optimization' results in more than 1 million search results. From this huge amount of information and SEA tips, it appears that:
- The rules for SEA are constantly changing.
- 'Wrong' SEA ads are punished.
- Google regularly changes its SEA algorithm.
- Local SEA is more important than ever.
- The combination of different forms of SEA works very well.
