SEO - Search engine optimization
Did you know that 80% of your website visitors find you through search engines like Google? So optimizing your website or webshop for search engines is the best way to generate more traffic quickly. Do you use SEO in the right way? Then you get higher positions on Google, a structurally better findability and you create a reliable image for your company.
Good search engine optimization can only be achieved through continuous work. SEO takes a lot of time, and you need expert knowledge. Fortunately there are agencies that can take this off your hands and do it better. E-Expansion has the right specialist knowledge to do this for you. But what are the advantages of outsourcing SEO? What can we do for you? And how do our experts work?
What exactly is SEO?
Search engine optimization is the translation of the English term "Search Engine Optimization" and is abbreviated as "SEO. It can be summed up as optimizing a website to make it rank higher in Google in organic search results.
After SEO, advertising with on search engines, also known as SEA, is the largest source of traffic to a website or web shop. Together, on average, they provide 80% of a website's traffic.
Many people think you need to have huge amounts of money at your disposal, in order to increase visitors to your website or webshop. But with the right SEO and SEA, you can already grow your website tremendously. In combination with other advertising, your SEO and SEA will become increasingly important. If your brand can be found in many places, it evokes a sense of reliability, which can only benefit your conversion optimization.
Search engine optimization or search engine advertising?
Search engine marketing is the term for both search engine optimization and search engine advertising. We are happy to explain the difference between search engine optimization and search engine advertising:
Search engine optimization (SEO)
With this you try to get higher in Google by making (free) adjustments to your website or webshop. Think of improving or adding text, improving the website structure, link building and technical improvements to the site. Search engine optimization is also called Search Engine Optimization or SEO. If you want to know what the SEO status of your website is now, you can use a free SEO check.
Search engine advertising with Google AdWords (Google Ads)
You advertise your website or webshop and appear in the paid search results. You pay per visitor to your website and per click. The advertising platform Google AdWords is now called Google Ads.
Watch your competitor!
The number of companies that are consciously optimizing their website or web shop is still increasing rapidly. Not only the number of websites, but also the level of search engine optimization is increasing. Websites and web shops that do not invest in SEO will eventually drop or even disappear from the search results.
Research has shown that a website's visibility decreases dramatically if it is not on the first page in Google. Highly ranked companies are quickly perceived by consumers as "top brands," and these brands are quickly associated with quality and professionalism. Search engine optimization (SEO), to rank higher in Google, is therefore becoming increasingly important.
SEO = sustainable improvement. What are the benefits?
Good SEO leads to a structural improvement in the findability of your website and webshop in search engines such as Google, Bing and Yahoo. But, there are more benefits:
- A high ranking ensures that you are shown more often in search results for relevant searches
- Ranking higher in Google drives more clicks to your site
- More unpaid website and shop visitors
- Your website or shop is seen as trustworthy
- The website structure becomes clearer through SEO. Also for your visitors.
Busy with SEO and website optimization? Stay alert!
There is a lot of information available about search engine optimization and website optimization. A search in Google such as "SEO" , "search engine optimization" and "website optimization" results in more than 1 million search results. From this huge amount of information and SEO tips, it appears that:
- The rules of search engine optimization are constantly changing
- 'Wrong' search engine optimization gets punished
- Google regularly changes the algorithm that determines the position of your website
- SEO is not only important for website builders
- Every change to the website or web shop impacts search engine results
- Local SEO is more important than ever
