As some may have already noticed, E-Expansion entered the new year with a completely new corporate identity. We have (partially) changed the colors of our logo and made small changes to the design, in addition we have developed and realized a completely new website. In this blog we will tell you more about the changes and the story behind them.
The E-Expansion logo
In our old corporate identity, the E-Expansion logo consisted of two different shades of blue, light and dark. Blue is an important color in E-commerce because it is associated by our brain with reliability. It is therefore logical that many E-commerce focused companies use blue as one of the corporate identity colors. For us, this was an important reason to choose blue but we felt that two shades of blue was a bit too much of a good thing.
This put our brains to work and asked ourselves the following: should our logo be changed? should we just look at the colors? Should we make major corporate identity changes?
After many brainstorming sessions, sketches and finally creating several designs, we concluded that the design of our logo did not need major changes but we thought it would be interesting to modernize it slightly. The slanting lines of the two E's are facing up and symbolize growth. We felt the sharp corners were out of date so we gave it a slight rounding. Furthermore, the small line was transformed into an arrow to symbolize growth again.
Why orange instead of light blue?
We changed the light blue color in both the logo and our corporate identity to a fresh orange color. Why? After all, we are marketers, SEO specialists and website designers and developers. Therefore, we focus on creating action with which we radiate a lot of energy and positivity within our organization and towards our clients. Many of our clients can attest to this as well. The color orange is the (e-commerce) color that radiates "action". Our brain reacts in a certain way to an orange color and makes us want to do something. This is also the reason why you often see this color reflected in buy buttons. You can read more about this in our blog on color use.
We felt our former corporate identity and website design was a bit too corporate, too kill and too distant. Consequently, this did not fit our identity. If we enter into cooperation, we become your "colleagues". We are not a party that works as agreed and does not think along. In fact, we only enjoy building the website, but the best part is realizing growth for our customers! The former appearance lacked this action, energy and positivity which we find very important.
New corporate identity = new website
As a website builder/developer, you are naturally focused on speed of your website/webshop. You try to avoid unnecessary code to get the website as fast and efficient as possible. The difference in your conversion rate for a website with a load time of 1 or 2 seconds is huge, so it is important that your web store is as fast as possible at all times.
To make/keep a website fast, all unnecessary effects and movements are preferably omitted or minimized. E-Expansion focuses not only on webshops but also on different types of websites in very different industries. For such websites, speed is of course also important but to a lesser extent than for a web store that runs purely on direct online sales. We therefore believe that we, as a marketing agency, should do more to show what we can do for our clients in terms of image. From now on you will also see this more in the form of visual effects within our own website. Obviously, our new website is still fast, but still milliseconds slower than if we had not added effects.
Our premises
Our building in which we are located is still the same company building in which we started in 2018 in Mierlo (near Eindhoven). In order to implement the complete corporate identity, we still need to have our logo on our building and the corresponding lines adjusted. Of course we want to adjust this as soon as possible but until then you will still recognize our building by the familiar blue colors.
Will we see you soon for a nice introduction over a nice cup of coffee?
