Understanding the best times to post on social media can make all the difference in your marketing strategy. By knowing when your audience is most active, you can maximize the engagement and visibility of your posts. In this article, we share insights on the best times to post on different social media platforms, based on extensive research.
Why are post times important?
Post times play a crucial role in the effectiveness of your social media strategy. When you post at times when your target audience is active, you increase the likelihood of interaction, such as likes, shares and comments. This can lead to greater organic reach and better results for your marketing efforts. Not sure which social media channels you want to post on yet? Then read a blog here for tips.
General overview of the best times to post
Research shows that the best times to post are in the early morning and late afternoon. The best times are as follows:
- Overall best times: 9 a.m., 7 p.m. and 10 a.m.
- Best days: Friday, Wednesday and Monday.
- Worst hours: 02:00, 03:00 and 01:00.
- Worst days: Saturday, Tuesday and Thursday.
Platform specific posting times
Instagram is a visual platform that is especially popular with younger audiences. The best times to post are:
- Best times: 09:01, 19:59 and 09:00.
- Worst times: 02:00, 01:00 and 04:00.
- Best days: Wednesday, Friday and Tuesday.
By posting at these times, you can achieve higher engagement and visibility.
Facebook has a wide audience and remains an important platform for many businesses. The ideal times to post are:
- Best times: 7 p.m., 7 a.m. and 3:15 p.m.
- Worst times: 02:00, 03:00 and 00:00.
- Best days: Friday, Wednesday and Monday.
Use these times to increase the likelihood that your posts will be seen and shared.
LinkedIn is the ideal platform for professional networking and B2B marketing. The best times to post are:
- Best times: 12:00, 10:00 and 01:00.
- Worst times: 04:00, 22:00 and 23:00.
- Best days: Tuesday, Thursday and Wednesday.
By focusing on these times, you can increase your network and encourage better business interactions.
X (Twitter)
X or in the past Twitter is a platform all about quick, short updates. The best posting times are:
- Best times: 10:00, 08:38 and 09:26.
- Worst times: 02:00, 03:00 and 05:00.
- Best days: Wednesday, Friday and Thursday.
By posting at these times, you can maximize the engagement of your tweets.
Pinterest is primarily used for sharing ideas and inspiration, often in the form of images. The best times to post are:
- Best times: 12:00, 18:17 and 20:02.
- Worst times: 04:00, 05:00 and 01:00.
- Best days: Friday, Tuesday and Thursday.
These times help you get more interaction with your pins and increase your reach.
Conclusion
Choosing the right times to post on social media can have a big impact on your marketing results. In general, afternoon and early evening are the best times for most platforms. By adjusting your posting times to the specific times and days that work best for each platform, you can maximize the engagement and effectiveness of your social media strategy.
In addition to posting at the optimal times, it is also important to be consistent and adapt your content to your target audience. Analyze your performance regularly and adjust your strategy based on the results. Want to learn more about the best times to post on social media? Read the full study here.