Jeroen Adriaans, former CEO of Bamigo, the successful bamboo men's underwear brand announced in the radio broadcast of De Ondernemer that he is starting a new company: UndieMeister®. Listen back to the podcast below, in which the entrepreneur talks about this new chapter.

That blood is thicker than water is clear from Adriaan's new entrepreneurial adventure. Only since July of this year his competition clause from Bamigo has expired and now there is already a new venture in sustainable men's underwear: UndieMeister®.

Patent

With his new company, Adriaans is once again selling men's underwear made of a sustainable material: this time not bamboo, but "mellowood®. The entrepreneur has patented this sustainable textile, which is a combination of an Austrian fabric (which explains the German wink in the name) and organic cotton. Presale has started at undiemeister.com.

"Private investors, nine times out of 10, are also entrepreneurs themselves, and they still have a certain input.

Jeroen Adriaans

Adriaans has funded his new company primarily with his own funds but did launch a small crowdfunding before the launch. About his preference for private investors, the entrepreneur says: ,,My experience with banks is still that it is a long process while private investors nine times out of ten are also entrepreneurs themselves and they do have a certain input.''

Seven companies

Adriaans is on his way to becoming a true jack-of-all-trades, with seven businesses already to his name. The intention is for his companies to reinforce each other. For example, his e-commerce agency E-Expansion also does work for UndieMeister®. Eventually all that should come under one umbrella," says Adriaans. For the future there is a plan to cleverly link his companies but for now the focus is on the new UndieMeister®. With initially online sales at undiemeister.com but in the future perhaps also sales through brick-and-mortar stores.