Undiemeister successful in 2020
E-Expansion stood at the cradle of Undiemeister's success. From the very beginning we have been involved in building the brand this is of course partly because the founder of E-Expansion is also the co-founder of Undiemeister. We were therefore able to fully apply E-Expansion's e-commerce expertise in developing the brand.
What was E-Expansion's role? To successfully launch Undiemeister into the online market! We developed the entire website including the webshop. In addition to the technical side, much care and attention went into the "look and feel" of the website. Every detail was considered! Just like the Undiemeister products.
The TV commercial
In the mid-2020s, the time had come: The moment when the TV commercial was launched. After a fruitful cooperation with the top advertising agency from the randstad, the campaign "Ich bin Undiemeister" was launched on Dutch TV channels. The goal? To successfully launch Undiemeister into its second year and reach more audiences. The premise of the commercial was above all: fun with a wink. The result? Huge growth in online sales! Even we had not seen this success coming. Naturally, we are very proud of our team and everyone else involved.
Cross-media approach
At the end of 2020, we started an action with the goal: A free pair of boxer shorts to the homeless shelter with every order. After all, giving is more fun than getting! Besides, everyone deserves warm underwear in the colder days of the year. With the credo "Time to make a difference," the campaign was launched on TV and printed media. The campaign was received with great gratitude by both the Undiemeister customers and the homeless shelter. The result? Undiemeister, spread across homeless centers across the country, donated a total of no less than four thousand boxer shorts!
Now also through your speakers
E-Expansion's next challenge is to bring Undiemeister successfully through 2021. We will of course do this with daily updates and optimizations to the website and webshop. We have also thought about the question: Where are we not yet visible? Rather, where are we not yet audible? The answer was quickly given: On Dutch radio. As we speak, the campaign 'Ich bin Undiemeister' is running on TV and radio. How cool is that? Have you already heard the commercial on your way to work?
Do you also want to grow your brand or organization?
At the success story of Undiemeister®, I hear you thinking: I want that too! Do you, like Undiemeister, want to grow your business successfully? Are you wondering what E-Expansion can do for your company? Please contact us for an introductory meeting. We are looking forward to it!
