Your webshop's order button is as important as your car's gas pedal. Without this component, you will stand still and your goal is to move forward, preferably as quickly as possible. Do you already have any idea which variations you can consider for the best order button? No, no problem. After this, you'll know.
If you're not totally into it, it seems like it's just a button with some text in it but it's really well thought out. The color of the button, the text in it, the design of the button are all facets that contribute to the number of clicks on the button and thus together make for the best order button for your online store.
What text do I put in the best order button?
To place the right emphasis on the order button, it is important that you then also place a targeted text with it. Of course, this is entirely up to you but for almost all web shops it is recommended to choose between in cart and order now. These are the most common terms that are both very targeted to carry out the order.
CAPS LOCK
To add more emphasis to a sentence or word, it is often thought to write out the word in capital letters for that purpose. For example, you might place IN SHOPMAND. This attracts more attention, but can also come across as garish. Usually most web shops use a quiet approach and a caps lock text would not fit in there. If you want to show a lot of attention and energy in your webshop, this is the ideal way to give your order button the right power.
Additions
In addition to the standard words shopping cart and order, there are the addition words that add in cart and order now. The words in and now make the order button take a direct action and may just result in the best order button for your shop.
There is also a more compelling approach. Instead of order now, you can give this even more power by putting an exclamation point after it. You often see this more with more common products. When you buy a t-shirt you almost always know what you are getting and the button with Order Now! isn't a big deal then. Buying a dishwasher, for example, where you can choose from hundreds of variations, you prefer to think about it a bit longer and don't want to be forced by ordering NOW.
Color of the best order button
A color draws attention first and is therefore of great importance. Now, as a salesperson, you cannot guide a potential customer to your checkout to pay for the chosen product. This must be done by the visitor. In a previous blog we have already discussed the color scheme of the order button but the most familiar colors are: orange, yellow, red, blue, green and purple. Here, consider choosing which color best attracts attention to persuade customers to click on it and suits the chosen website design.
Icons
Perhaps you've never noticed but there are order buttons with icons on them. Think of a shopping cart, a basket or adding arrows. You can compare this to the icon of a magnifying glass on the 'more information' button.
Our advice is to find a nice mix between what fits your webshop in terms of design and what can increase conversion, with conversion always having the highest priority. The best order button should stand out and convince people to click it. Then you look at how you can style the button as nicely as possible. If you have questions about the best order button for your web shop, your design or conversion increasing issues you can always contact us. We are happy to help.
