So why is a good Web site so important? Your website serves as your organization's business card and is not just meant to provide information. Your website is a reflection of how you are as a company and what you want to project. Research has shown that as many as 90% of your (potential) customers visit the website first when they hear about the company, product or service. Therefore, the importance of a good website plays an important role in the first impression of your company that you can give to the customer.
Figures show that a vast majority of visitors leave your website quickly or immediately if it is user-unfriendly or has a poor design. So a good website is very important for your business. A website should function quickly and be clear. For example, the website must generate sales or leads, provide information and must comply with the AVG legislation. Do you already have a good website or are you curious what we can do for you?
Good and Relevant Content (SEO)
Creating good and relevant content is all about distributing valuable, unique and relevant content to your target audience. Content that can influence your customer's choice/purchase process. A common method is to share white papers or knowledge documents that the customer can download. In addition, you often see blogs on websites with relevant content. You can then distribute this content or blogs through other channels such as Facebook, Instagram, LinkedIn, newsletters, etc.
Of course, sharing this content through these channels always has the same goal: to trigger or inspire people to click through to your website. The content always includes links to the relevant pages on your website. Where, for example, the entire blog can be read and the entire knowledge document can be downloaded.
The Role of Your Website
A good website has two important roles in the content marketing strategy:
- It serves as a publishing platform. Both blogs, news items and knowledge documents are on the site. A great example of this is Hetgezinsleven.nl
- Generating sales or leads. The place where we want to lead our target audience to get interaction.
Your website is where valuable content is shared with your target audience. You want your target audience to read it and then take an action. For example, making a purchase or requesting a quote or conversation. To achieve this, your website must be good: your content must be relevant and the call to action must be clearly visible. It is therefore very important to use the right colors and make sure the website is fast. The longer the loading time the more likely the visitor will leave the website.
Looking for a good website yourself?
Are you wondering if your company's website is set up properly? Whether your content meets all guidelines and whether your website is fast enough? Then contact us and see what we can do for you!
