Undiemeister launches TV commercial because the whole world needs to know who Undiemeister® is and what Undiemeister® stands for! Therefore, in cooperation with E-Expansion, they decided to take the big step towards television. Why television? Undiemeister® already has quite a dominant presence online. You may have already seen them passing by on social media or through various Google ads or just while reading the newspaper. Now it is time to broaden the target audience further and hence this great choice "Undiemeister launches TV commercial"!
The role of E-Expansion
Some time ago, E-Expansion entered into a partnership with Undiemeister®. This was a logical step because the founder of E-Expansion is also co-founder and CEO of the Undiemeister® brand. E-Expansion is responsible for the design and operation of Undiemeister's website, hosting, visuals on social media etc. as well as marketing and media strategy. With the help of the knowledge and experience of Jeroen Adriaans (former CEO of Bamigo), we were once again able to quickly take these great steps.
Launching the TV campaigns
TV is familiar territory for Jeroen. We started working with the Partnership for Advertising to come up with a good concept. Of course it is important to stand out and we want to create brand awareness. So how do you make sure that you stand out with your advertising among all the well-known brands? This question has kept us busy for some time, so we are very curious what you think of the end result!
What makes Undiemeister® so unique?
Undiemeister® uses their own developed fabric Mellowood® which has also received a patent. The Mellowood® fabric is a unique fabric that is 100% environmentally friendly and maximally Co2 neutral, of course everyone should know this and more importantly... wear it! To achieve this goal it was decided to use TV campaigns. To further strengthen the sustainability idea we have introduced a Meisterstaffel at Undiemeister. In this way we are trying to persuade customers to place larger orders which means fewer shipments. For this, the customer is rewarded with a hefty discount of up to 40%!
The Undiemeister® TV commercial
We think we have succeeded well in highlighting Undiemeister® as a premium brand compared to all the alternative men's underwear on sale. We hope you think so too and that the TV commercial stands out and sticks with you well of course. Curious about our commercial? Watch it here:
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